Euroshop is the world’s largest trade show for retail, stand construction and corporate presentation. The fair was held from Feb. 26 to March 2, 2023, in Düsseldorf. For companies like Beaufair and its industry peers, this fair is a 3-yearly feast of recognition. In a short period of time, you will again meet a large number of acquaintances who will tell you what they have to offer, how business is going and the novelties at the fair. The previous edition in 2020 was dominated by a mysterious virus that emerged in China. The word Corona first came to mind. It was extraordinary to see how many companies survived the Covid period. Retrospective, seen through the lens of Beaufair Expo: General impression at first glance was that the “reunion” was an important aspect. New products in the stand construction field were few and far between.
What stood out? One trend no one can ignore anymore is sustainability. In retail, booth construction and displays alike, materials are being used with increasing awareness. Sourcing and reuse of raw materials, use of more energy-efficient materials (equipment and lighting) are examples . 
Also ubiquitous: the rise of LED walls in booth building land. Complete walls are built in Led. Even more shapes possible, even more light output, even more sharpness. The distinction between booth builder and lighting rental company is getting smaller. New materials: as always, sometimes you find the nicest things in small booths. Think about different types of surface finishes, useful tools . A nice counterpart to the bright & shiny” led products. Attracting attention can also be done with simplicity. 
In future years, you will undoubtedly start to see things in our booth designs for which we gained inspiration at this fair.