- You provide positive attention for yourself and your business.
- You have a reason to approach your customer. Think of something of value that will keep your invitation from being seen as spam. For example, consider a collectible gift at the booth or come up with a contest. Give away an admission ticket.
- By participating in a trade show, you show that you are spending money on marketing. This enhances your image. You are apparently successful.
- The portion of your customers who actually come to your booth are grateful for the invitation.
- For those customers who did not respond to the invitation, you have a reason to contact them. After all, we missed you!
