Sustainable stand construction: pleasure or burden?

Very modern anno 2024: we are sustainable! Sustainable is a very broad term. It takes little effort to utter pretty words and good intentions. With a nice story, it seems like there are only benefits to sustainability. So how is it possible that there are still companies that do not see sustainability as the top

Participation in fairs: obsolete or still a topical tool

Trade shows where suppliers present themselves are very old. The oldest fairs (around 1900) were actually exhibitions where manufacturers showed their machines and other products to the public. Think of the RAI (the Dutch Bicycle and Automobile Industry Association) where it all started with bicycles on display. Later a more commercial side was added to

Retrospective Euroshop 2023 in Düsseldorf

Euroshop is the world’s largest trade show for retail, stand construction and corporate presentation. The fair was held from Feb. 26 to March 2, 2023, in Düsseldorf. For companies like Beaufair and its industry peers, this fair is a 3-yearly feast of recognition. In a short period of time, you will again meet a large