Participation in fairs: obsolete or still a topical tool

Trade shows where suppliers present themselves are very old. The oldest fairs (around 1900) were actually exhibitions where manufacturers showed their machines and other products to the public. Think of the RAI (the Dutch Bicycle and Automobile Industry Association) where it all started with bicycles on display. Later a more commercial side was added to

Retrospective Euroshop 2023 in Düsseldorf

Euroshop is the world’s largest trade show for retail, stand construction and corporate presentation. The fair was held from Feb. 26 to March 2, 2023, in Düsseldorf. For companies like Beaufair and its industry peers, this fair is a 3-yearly feast of recognition. In a short period of time, you will again meet a large

Logo : important or not important

Recently, Beaufair chose a new logo. A great time to reflect on how and why your company should have a good logo. Is it just a picture or is it a good way to convey a message to the target audience? What is a logo? According to VanDale, a logo is a figure used by

Seeing and being seen on the exhibition floor

You want to be seen, you want to shine at the trade show. When someone sees you, you stand out. You are only seen when your booth stands out. 10 tips that will make your booth seen : Color, smell, light or movement attract attention An eye catcher makes you stand out Please include your

5 reasons to send trade show invitations

You provide positive attention for yourself and your business. You have a reason to approach your customer. Think of something of value that will keep your invitation from being seen as spam. For example, consider a collectible gift at the booth or come up with a contest. Give away an admission ticket. By participating in