Very modern anno 2024: we are sustainable! Sustainable is a very broad term. It takes little effort to utter pretty words and good intentions. With a nice story, it seems like there are only benefits to sustainability. So how is it possible that ther...
Sustainable stand construction: pleasure or burden?
Participation in fairs: obsolete or still a topical tool
Trade shows where suppliers present themselves are very old. The oldest fairs (around 1900) were actually exhibitions where manufacturers showed their machines and other products to the public. Think of the RAI (the Dutch Bicycle and Automobile Indus...
Retrospective Euroshop 2023 in Düsseldorf
Euroshop is the world’s largest trade show for retail, stand construction and corporate presentation. The fair was held from Feb. 26 to March 2, 2023, in Düsseldorf. For companies like Beaufair and its industry peers, this fair is a 3-yearly fe...
Logo : important or not important
Recently, Beaufair chose a new logo. A great time to reflect on how and why your company should have a good logo. Is it just a picture or is it a good way to convey a message to the target audience? What is a logo? According to VanDale, a logo is a f...
What can you use a booth builder for these days ?
If Linkedin is to be believed, booth builders are miracle workers. Many booth construction companies are undertaking projects that were not even considered before. Don’t be surprised if there are booth ...
How do you go about Covidproofing your office ?
History of the office workplace. The first beginnings of office work can be considered the classic office clerk who had to do his work in an (often) dark room and poorly ventilated space. Later this was extended to a better workplace. Thus emerged sp...